Recognizable utm_source & AD ID
and We've compiled a list of recognized utm_source and AD ID values, covering diverse advertising and marketing platforms, including Facebook (Meta), Google, TikTok, Snapchat, and Pinterest, as well as marketing tools like Privy and Klaviyo. These values are instrumental when configuring UTM parameters for tracking your marketing campaigns, ensuring precise channel attribution.
Here are the recognizable utm_source and AD ID values for each platform:
1.Facebook（Meta）:
Recognizable utm_source：
- utm_source=fb
- utm_source=fbig
- utm_source=facebook
- utm_source=ig
- utm_source=FB
- utm_source=facebook_ad
- utm_source=Facebook_ad
- utm_source=facebook_ads
- utm_source=facebook-ads
- utm_source=Facebook
- utm_source=facebook.com
- utm_source=Facebook_Mobile_Feed
- utm_source=Instagram_Feed
- utm_source=Instagram_Explore
- utm_source=Facebook_Ads
- utm_source=Facebook_Desktop_Feed
- utm_source=Instagram_Stories
- utm_source=FBIG
- utm_source=FB_Ads
- utm_source=FBIG_AB
- utm_source=fb_ig
- utm_source=instagram
- utm_source=AD+FB+fb
- utm_source=facebook+instagram
- utm_source=Facebook Ads
- utm_source=FB-Paid
- utm_source=Facebook+Ads
- utm_source=FBPaid
- utm_source=FacebookAds
- utm_source=IGads
- utm_source=facebook-ad
- utm_source=Facebook_Right_Column
- utm_source=facebook+ads
Recognizable AD ID Parameters and Values:
- ot_ad={{ad.id}}
- ad_id={{ad.id}}
2.Google:
Recognizable utm_source：
- utm_source=google
- utm_source=googleads
- utm_source=Google
- utm_source=GoogleAds
- utm_source=google-ads
- utm_source=adwords
Recognizable AD ID Parameters and Values:
- ot_ad={creative}
- ad_id={creative}
3.TikTok:
Recognizable utm_source：
- utm_source=ttads
- utm_source=Tiktok
- utm_source=tiktok
- utm_source=TiktokAds
Recognizable AD ID Parameters and Values:
- ot_ad=CID
- ad_id=CID
4.Snapchat:
Recognizable utm_source：
- utm_source=snapchat
- utm_source=Snapchat
- utm_source=SnapchatAds
Recognizable AD ID Parameters and Values:
- ot_ad={{ad.id}}
- ad_id={{ad.id}}
5.Pinterest:
Recognizable utm_source：
- utm_source=pinterest
- utm_source=Pinterest
- utm_source=PinterestAds
Recognizable AD ID Parameters and Values:
- ot_ad={adid}
- ad_id={adid}
6.Bing:
Recognizable utm_source：
- utm_source=bing
- utm_source=Bing
- utm_source=BingAds
Recognizable AD ID Parameters and Values：
- ot_ad={adid}
- ad_id={adid}
7.Klaviyo:
Recognizable utm_source：utm_source=klaviyo
8.Omnisend:
Recognizable utm_source：utm_source=omnisend
9.Privy
Recognizable utm_source：utm_source=privy
These utm_source and AD ID values are used to track the conversion performance of your marketing campaigns on their respective platforms. When setting up the tracking links, please ensure the correct use of parameters and values to enable accurate tracking and analysis by Convbox Analytics.
Updated on: 07/03/2025
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