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What can Convbox Analytics help me?
Convbox Analytics helps you analyze true channel contribution, understand consumers, and provide credible data support for marketing decisions by tracking user channel touchpoints and their behavioral paths on the website. Have you ever experienced this? You see a report of 100 orders from Facebook Ads and 150 orders from Google Ads, making a total of 250 orders. However, your Shopify store only shows 190 actual orders. This is not a data error. It happens because each media platform reportFew readersHow to enable Convbox Analytics App Extension？
Why should we enable the Convbox Analytics App extension？ This action will help our app work better with your Shopify by integrating deeply with your Shopify theme. Then, your tracking data will be more accurate! How to enable Convbox Analytic App Extension in your Shopify them？ Step 1：Go to your Shopify theme editor， and click the "Customize" button Step 2：Click "APP embeds", then active our appFew readersUnderstand and Confirm Report Data Configuration
Before diving into your reports, please take a few minutes to review these core settings. Correct data settings are the foundation for accurate insights. If you are unsure about any settings, please consult relevant team members or contact us. You can find these settings at Online Store Settings → Report Settings 【Order Sales】 This setting determines which value is used as the "Order SFew readersStandardize UTM parameters across all channels and team members
Why is it important to set up tracking parameters properly? Tracking parameters are snippets of code added to the end of a URL (after the question mark "?"). Convbox relies primarily on these parameters to track where your traffic comes from and measure your campaign performance. Proper setup is the foundation for obtaining comprehensive and accurate data analysis. Parameters Template and Setup Guide Facebook Ads Copy the parameter template below and paste it into the "Tracking -Few readersOne More Thing: Unlock higher ad performance with Convbox Tracking
Convbox Analytics provides channel traffic quality and conversion analysis by leveraging its core capability to identify and integrate user behaviors. This same foundational capability can also be used to help accurately send conversion signals back to ad platforms — thereby improving ad performance. This is another Convbox app named Convbox Tracking. If you are subscribed to Convbox Analytics, you can use Convbox Tracking directly at no additional cost. (https://storage.crisp.chat/userFew readers
Channels Analysis
Why are the conversion results in Convbox different from those in Meta/Facebook?
Many users, when first reviewing their Meta performance reports in Convbox, tend to compare them with Meta’s own reports and might wonder: “Why does the ROAS or number of orders I see in the Meta Ads Manager appear higher than in Convbox? Is Convbox undercounting?” Actually, the difference isn’t an error — it’s by design. And it’s exactly where Convbox provides its value. Let’s break down why the numbers are different, and what they actually mean. Meta Includes "View-Based" ConversionsFew readersIntroduction of Attribution Models
This document explains the attribution models available in Convbox. Last Click Attribution (https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/image5ryr61.png =650x437) Last Click attribution is the most widely used model and the default setting in most marketing platforms and attribution tools. It is a single-touch attribution model that gives 100% of the conversion credit to the final touchpoint before conversion, ignoring all previous interactions. The mainFew readersHow to Distinguish Order ID, Order Number, and Order Name in Shopify
In Shopify, Order ID, Order Number, and Order Name are different identifiers and attributes related to orders. You can understand and distinguish them as follows: 1.Order ID: a. Order ID is a unique identifier assigned by Shopify to each order. b. Every order has a unique Order ID, typically consisting of a number or a unique string. c. In the address of the order details page, you will generally find a long string of numbers as the Order ID suffix, as shown in the following example:Popular
Channel Identification and Traffic Rules
How to add UTM tracking into Bing Ads?
In Bing Ads, you can set UTM tracking parameters at different levels, including account-level, campaign-level, ad group-level, and ad-level, to track the performance of your ads more accurately. Here are the steps to add specified UTM tracking parameters at each level: 1. Adding UTM Parameters at the Account Level: Setting UTM parameters at the account level applies them to all campaigns, ad groups, and ads within the account. Please note that account-level UTM settings can be overridden aPopularRecognizable utm_source & AD ID
and We've compiled a list of recognized utmsource and AD ID values, covering diverse advertising and marketing platforms, including Facebook (Meta), Google, TikTok, Snapchat, and Pinterest, as well as marketing tools like Privy and Klaviyo. These values are instrumental when configuring UTM parameters for tracking your marketing campaigns, ensuring precise channel attribution. Here are the recognizable utmsource and AD ID values for each platform: 1.Facebook（Meta）: Recognizable utSome readersHow to track traffic and conversions from Influencer sources by using URL Builder?
You can now track the traffic and transactions of Influencer & Affiliate & PR/Blogs by using UTM Builder. The following is an example of Influencer's utm tracking: Essentially, a UTM generated using the UTM Builder tool should contain the following four parts: Destination URL: the address of the store you want to promote, or the address of a specific page; Influencer Name: the name of the Influencer; Source: Where to promote, such as YouTube Campaign Name: the name of the promoFew readersHow to track traffic and conversions from Emails sources by using URL Builder?
Convbox Analytics supports utm tracking and attribution statistics for multiple platforms, including major Email/SMS platforms. By identifying the source, medium, and campaign in the utm parameters, Convbox Analytics will perform attribution statistics on the access/transaction data from your Email source. Ads delivered via email marketing channels should be identified in the utmmedium parameter, ie. utmmedium=email, and the mail provider should be identified in utmsource, for example: ●KlaFew readersHow to Add UTM Tracking to Pinterest Ads
In Pinterest Ads, you can set up UTM tracking at the Ad account level by following steps: 1.Open your Pinterest Ads account. Click the three horizontal lines icon in the top left corner, then navigate to and click on Business Manager. 2.Click on Ad accounts in the left sidebar. Select and click on the specific ad account you wish to configure to enter its settings page. (https://storage.crispFew readers
Post Purchase Survey
How to install and activate Convbox Post-Purchase Survey
Want to know how customers discovered your store before purchasing? Was it through ads, email campaigns, social referrals, or other channels? With Convbox's Post-Purchase Survey, you can embed attribution questions in Shopify's post-checkout pages (Thank You & Order Status) to collect customer-reported data and refine order attribution modeling. 1. Install the Survey Click the "Install Now" button in the bottom-right corner to activate the survey. (https://storage.crisp.Few readersConvbox Post-Purchase Survey Setup & Reporting
1. Setting Up the Post Purchase Survey After installing and enabling the Convbox Post-Purchase Survey, you can configure response options for attribution questions directly in the survey settings. This includes: Adding, editing, or deleting custom responses Reordering existing response options Creating new custom responses Installing or uninstalling the survey itself 1. Attribution Question Setup Convbox Analytics provides 10 default response options forFew readers