How to add UTM tracking into Bing Ads?
In Bing Ads, you can set UTM tracking parameters at different levels, including account-level, campaign-level, ad group-level, and ad-level, to track the performance of your ads more accurately. Here are the steps to add specified UTM tracking parameters at each level:
1. Adding UTM Parameters at the Account Level:
Setting UTM parameters at the account level applies them to all campaigns, ad groups, and ads within the account. Please note that account-level UTM settings can be overridden at lower levels.
- Log in to your Bing Ads account.
- Navigate to "Settings" in the left panel, then click on "Account-level options."
- In the "Tracking Template" field, copy and paste the provided UTM parameter template.
- Save the changes.
2. Adding UTM Parameters at the Campaign Level:
Setting UTM parameters at the campaign level applies them to all ad groups and ads within that campaign.
- Log in to your Bing Ads account.
- Select the campaign you want to create or edit.
- In the campaign settings, find the "Tracking Template" field.
- In this field, copy and paste the specified UTM parameter link.
- Save the changes for the campaign.
3. Adding UTM Parameters at the Ad Group Level:
Setting UTM parameters at the ad group level applies them to all ads within that ad group.
- Log in to your Bing Ads account.
- Select the ad group you want to create or edit.
- In the ad group settings, find the "Tracking Template" field.
- In this field, copy and paste the specified UTM parameter link.
- Save the changes for the ad group.
4. Adding UTM Parameters at the Ad Level:
Setting UTM parameters at the ad level applies them to specific individual ads.
- Log in to your Bing Ads account.
- Select the ad you want to create or edit.
- In the ad settings, find the "Tracking Template" field.
- In this field, copy and paste the specified UTM parameter link.
- Save the changes for the ad.
Updated on: 07/03/2025
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