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How to add UTM tracking into Bing Ads?

In Bing Ads, you can set UTM tracking parameters at different levels, including account-level, campaign-level, ad group-level, and ad-level, to track the performance of your ads more accurately. Here are the steps to add specified UTM tracking parameters at each level:

1. Adding UTM Parameters at the Account Level:

Setting UTM parameters at the account level applies them to all campaigns, ad groups, and ads within the account. Please note that account-level UTM settings can be overridden at lower levels.

Log in to your Bing Ads account.
Navigate to "Settings" in the left panel, then click on "Account-level options."
In the "Tracking Template" field, copy and paste the provided UTM parameter template.
Check the box“Auto-tagging of Click ID”
Save the changes.

Please note: If you want to continue or simultaneously use GA to view and analyze data, please follow the steps shown in the screenshot.

The remaining actions (campaign/ad group/ad level) can be configured as needed and are typically unnecessary. If you configure them, account-level tracking will become invalid.

2. Adding UTM Parameters at the Campaign Level:

Setting UTM parameters at the campaign level applies them to all ad groups and ads within that campaign.

Log in to your Bing Ads account.
Select the campaign you want to create or edit.
In the campaign settings, find the "Tracking Template" field.
In this field, copy and paste the specified UTM parameter link.
Save the changes for the campaign.

3. Adding UTM Parameters at the Ad Group Level:

Setting UTM parameters at the ad group level applies them to all ads within that ad group.

Log in to your Bing Ads account.
Select the ad group you want to create or edit.
In the ad group settings, find the "Tracking Template" field.
In this field, copy and paste the specified UTM parameter link.
Save the changes for the ad group.

4. Adding UTM Parameters at the Ad Level:

Setting UTM parameters at the ad level applies them to specific individual ads.

Log in to your Bing Ads account.
Select the ad you want to create or edit.
In the ad settings, find the "Tracking Template" field.
In this field, copy and paste the specified UTM parameter link.
Save the changes for the ad.

Please note that UTM parameters can be set at various levels, and they have level priority. If UTM parameters are set at a lower level (e.g., ad group level or ad level), they will override the settings at higher levels (e.g., campaign level or account level). This allows you to customize tracking parameters for specific ads at different levels.

Updated on: 30/10/2025

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