Recognizable utm_source & AD ID

We've compiled a list of recognized utm_source and AD ID values, covering diverse advertising and marketing platforms, including Facebook (Meta), Google, TikTok, Snapchat, Pinterest, as well as marketing tools like Privy and Klaviyo. These values are instrumental when configuring UTM parameters for tracking your marketing campaigns, ensuring precise channel attribution.

Here are the recognizable utm_source and AD ID values for each platform:

1.Facebook（Meta）:

Recognizable utm_source：

utm_source=fb
utm_source=fbig
utm_source=facebook
utm_source=ig
utm_source=FB
utm_source=facebook_ad
utm_source=Facebook_ad
utm_source=facebook_ads
utm_source=facebook-ads
utm_source=Facebook
utm_source=facebook.com
utm_source=Facebook_Mobile_Feed
utm_source=Instagram_Feed
utm_source=Instagram_Explore
utm_source=Facebook_Ads
utm_source=Facebook_Desktop_Feed
utm_source=Instagram_Stories
utm_source=FBIG
utm_source=FB_Ads
utm_source=FBIG_AB
utm_source=fb_ig
utm_source=instagram
utm_source=AD+FB+fb
utm_source=facebook+instagram
utm_source=Facebook Ads
utm_source=FB-Paid
utm_source=Facebook+Ads
utm_source=FBPaid
utm_source=FacebookAds
utm_source=IGads
utm_source=facebook-ad
utm_source=Facebook_Right_Column
utm_source=facebook+ads

Recognizable AD ID Parameters and Values:

ot_ad={{ad.id}}
ad_id={{ad.id}}

2.Google:

Recognizable utm_source：

utm_source=google
utm_source=googleads
utm_source=Google
utm_source=GoogleAds
utm_source=google-ads
utm_source=adwords

Recognizable AD ID Parameters and Values:

ot_ad={creative}
ad_id={creative}

3.TikTok:

Recognizable utm_source：

utm_source=ttads
utm_source=Tiktok
utm_source=tiktok
utm_source=TiktokAds

Recognizable AD ID Parameters and Values:

ot_ad=__CID__
ad_id=__CID__

4.Snapchat:

Recognizable utm_source：

utm_source=snapchat
utm_source=Snapchat
utm_source=SnapchatAds

Recognizable AD ID Parameters and Values:

ot_ad={{ad.id}}
ad_id={{ad.id}}

5.Pinterest:

Recognizable utm_source：

utm_source=pinterest
utm_source=Pinterest
utm_source=PinterestAds

Recognizable AD ID Parameters and Values:

ot_ad={adid}
ad_id={adid}

6.Bing:

Recognizable utm_source：

utm_source=bing
utm_source=Bing
utm_source=BingAds

Recognizable AD ID Parameters and Values：

ot_ad={adid}
ad_id={adid}

7.Klaviyo:

Recognizable utm_source：utm_source=klaviyo

8.Omnisend:

Recognizable utm_source：utm_source=omnisend

9.Privy

Recognizable utm_source：utm_source=privy


These utm_source and AD ID values are used to track the conversion performance of your marketing campaigns on their respective platforms. When setting up the tracking links, please ensure the correct use of parameters and values to enable accurate tracking and analysis by OmniTrack/Convbox.

Updated on: 19/10/2023