Articles on: Omnitrack (Pixel Tracking)
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OmniTrack Plus Installation Guide

Here's a Facebook Pixel setup guide for Omnitrackplus subscribers:

Step 1: Install the Omnitrack App

First, go to the Shopify App Store, search for Omnitrack, or click this link to find the Omnitrack app and install it.

Step 2:Choose Your Plan

Once the app installation is complete, select the appropriate plan based on your specific needs. In the Omnitrack Plus plans, there are different tiers depending on your order volume. Choose the plan that best suits your store's sales volume.

Step 3: Initial Setup

After subscribing to the app, you will be guided through a series of initial setup steps within the app. This includes providing contact information, enabling app extensions, and manually adding additional scripts. Below are screenshots of the relevant pages:

1)Leave Contact Information:

You will need to provide the following contact information: last name, first name, contact email, and position information. Some of this information is automatically retrieved from your Shopify account, and you can further edit it.

2)Enable App Extension:

Click the "Go to Shopify" button below, which will take you to the App Extension activation page. Once on this page, click the 'Save' button in the upper right corner to complete the activation. Then return to this page, and we will automatically check the status of your App Extension activation. If it has been successfully activated, the 'Next' button will be highlighted, and you can proceed to the next step.

For more information about App Extension, click here.

3) Manually copy & paste additional scripts:

First, copy the code provided on the page, then click the "Go to Shopify" button below. This will take you to Shopify's checkout settings page. On that page, paste the code into the 'additional script' text box, then click the 'Save' button in the upper right corner to save your changes. After completing this step, return to the app page, check the confirmation box, and click 'Done' to successfully complete this step.

Step 4: Choose Your Target Action

After the initial setup is complete, you will be taken to a page with three options. Choose the target action that suits your needs. In this case, we will select the first option to install the Pixel.

Step 5: Add Pixel

In this step, you will see multiple target options. Taking Facebook as an example, click the "Add Pixel" button.

If you need to add other target channels, select the logo of the corresponding channel below and click to add it. If your desired target channel is not listed, please contact us for integration.

Step 6: Choose Pixel Adding Method

After clicking the "Add Pixel" button, you will enter the Pixel adding process. Before starting the setup, you need to choose how to add the Pixel, either by authorizing through Facebook or manually. This guide will use the manual addition ("Add manually") as an example.

Step 7: Event Settings

In this step, choose "Use Best Practices" (recommended) or "Manually Customize Events" based on your requirements. If you need to customize events, select the events to send to Facebook and how they should be sent (browser events/server events).

Step 8: Content Type Setup

Most merchants should select "Product Group" as the content type and send "Product ID" as the product identifier to Facebook. If your catalog primarily uses "Variant ID" as the main identifier, select "Product" as the content type and specify "Variant ID" as the product identifier in the next step.

Step 9: Product Identifier Setup

Configure your product identifier here, choosing the appropriate option to ensure Facebook can correctly identify your products.

Name your Facebook Pixel.
Add your Facebook Pixel ID. Click here to learn how to obtain or generate a Facebook Pixel ID.
Add Facebook CAPI Access Token. Click here to learn how to generate a CAPI Access Token.

Advanced Settings (Optional)

Click on the "Advanced Settings" option to see more settings, and choose and configure them based on your actual needs.

Conversion Value: This determines how the value is calculated in the purchase event. We default to include the product value, taxes, shipping, and discounts, but you can choose other calculation methods.
Custom Purchase Event: Click to see more detailed instructions.

Testing and Next Steps

After successfully setting up your Facebook Pixel, it's recommended to perform event testing to ensure that all events on your store are correctly triggered. You can find testing methods in this related guide.

After completing the above steps, your Facebook Pixel should have been successfully set up, and you can begin tracking and optimizing your ad campaigns.

Additional Steps and Necessary Checks

1. Check for Duplicate Tracking

If you had previously installed other Pixel plugins, you need to remove that Pixel from the respective plugin to avoid duplicate event triggering, which can affect data accuracy. Click here to learn how to remove duplicate Pixel tracking.

In the APP, click the Integrations menu at the top right to enter the settings page. You need to authorize your Facebook account and link your ad account. Once authorization is complete, you will have access to more comprehensive and timely conversion data from the FB Ads Report, allowing you to better adjust your ad strategies.

Note: Be sure to associate all advertising accounts used for the current site's ad campaigns to prevent data loss and inaccuracies.

3.Use URL Builder to Set Up Ad/Other Channel Tracking

Omnitrack provides a built-in URL Builder tool to help you get links with tracking parameters for various marketing channels. By using these links in your ads or other marketing channels, you can accurately track traffic and conversions for your ads or marketing channels.

Track Traffic and Conversions from Facebook, Google, and Other Ad Sources Using URL Builder

Track Traffic and Conversions from Influencer, Affiliate, PR/Blogs Using URL Builder

Track Traffic and Conversions from Email Sources Using URL Builder

4.Instructions for Ads Report and Order Attribution

Ads Report: Real-time View of Ad Campaign Effectiveness for Each Channel

Order Attribution: Track and Analyze the Complete Customer Journey

If you need further assistance or have other setup requirements, please feel free to contact our support team.

Updated on: 01/02/2024

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