Articles on: Omnitrack (Pixel Tracking)

Boost EDM Revenue by Triggering Omnisend Abandoned Cart Emails via OmniTrackplus API Events

Main Purpose of Operation:

The main purpose is to enhance EDM revenue by creating a supplementary flow to capture missed added-to-cart events. This flow will run parallel to the original abandoned cart process, targeting only abandoned cart users to complement the existing workflow without affecting it. The goal is to complete the list of abandoned cart users in the original flow and ultimately increase EDM revenue.

Note: This document is only applicable for supplementing abandoned cart processes and improving effectiveness using Omnisend add-to-cart events (Add item to cart) as triggers. If your existing abandoned cart process uses the "start checkout" event as the trigger, this document does not apply.

Summary of Operation Steps:

Find the existing abandoned cart flow (using add-to-cart events as triggers) and make a copy.
Use the add-to-cart API events sent by Omnitrackplus as triggers in the new flow.
Add user filter conditions and exit conditions in the new flow to avoid duplicate entries of users from the original flow into the new one.
Modify the abandoned cart link parameters to ensure proper click-through and redirection.
Preview emails to ensure accurate content display.
Enable the new flow and analyze its report data to understand the specific revenue generated.

Below are the specific operation steps:

In the existing Automation, locate the automation triggered by add-to-cart events and click the Copy button.

In the newly copied automation, rename the automation to XXXX (OmniTrackPlus) to distinguish it from the original automation.

In the new automation, modify the trigger to use the add-to-cart API events sent by OmniTrackplus to trigger this automation.

As shown below, on the edit page of the new automation, modify the trigger to "Added product to cart (api)."

Add audience filter conditions and exit conditions to the new flow to filter out users who entered the original abandoned cart flow.

1)As shown below, in the Audience Filters on the right, select "Segment" "is not" "Add to Cart-Legacy Event." This means that users who triggered the official add-to-cart event before triggering this API event will not enter this flow.

Note: This Segment was created during previous segment comparison tests. If you use a different naming convention, choose the option based on your actual naming.

2)While keeping the exit conditions of the original abandoned cart flow unchanged, add a new exit condition as shown below. The added exit condition is "Added product to cart," which means that if a user triggers the official add-to-cart event in the current flow, they will automatically exit this flow to avoid being simultaneously in two abandoned cart flows.

Modify the abandoned cart link configuration in the emails of the new flow to ensure that the abandoned cart link can be clicked and redirected properly.

Since the abandoned cart flow is triggered by API events, some event parameters cannot be fully adapted to the email template. You need to manually modify the abandoned cart link in the email.

The operation process is as follows:

1)Select the email in the flow and click Edit Content on the right.
2)In the email editing page, select the relevant call-to-action button (shown as Complete your order in the figure) and manually modify the redirection parameter to "[[event.abandonedCheckoutURL]]."

Preview emails to ensure accurate content display.

Right-click the Preview button in the upper right corner of the edit page and select the most recent event data to view if the email content (including product name, image, price, and redirection link) displays and redirects properly.

After completing the above steps, you can formally enable this new abandoned cart flow. At this point, you will have two parallel abandoned cart flows, and you can observe whether the newly copied flow covers new abandoned cart users and generates additional revenue.

Updated on: 04/03/2024

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