可识别的utm_source 和AD ID
以下提供了我们目前对于各广告/营销平台可识别的UTM来源(UTM source)和广告ID(Ad ID)值(例如Facebook、Google、TikTok、Snapchat、Pinterest等广告平以及Privy、Klaviyo等营销工具)。当您在这些平台设置UTM参数来跟踪对应营销活动时,可以使用对应的值,以便Convbox Analytics准确识别并归因到对应的渠道。
以下是每个平台的可识别的utm_source和ad_id值:
1.Facebook(Meta):
可识别的utm_source:
- utm_source=fb
- utm_source=fbig
- utm_source=facebook
- utm_source=ig
- utm_source=FB
- utm_source=facebook_ad
- utm_source=Facebook_ad
- utm_source=facebook_ads
- utm_source=facebook-ads
- utm_source=Facebook
- utm_source=facebook.com
- utm_source=Facebook_Mobile_Feed
- utm_source=Instagram_Feed
- utm_source=Instagram_Explore
- utm_source=Facebook_Ads
- utm_source=Facebook_Desktop_Feed
- utm_source=Instagram_Stories
- utm_source=FBIG
- utm_source=FB_Ads
- utm_source=FBIG_AB
- utm_source=fb_ig
- utm_source=instagram
- utm_source=AD+FB+fb
- utm_source=facebook+instagram
- utm_source=Facebook Ads
- utm_source=FB-Paid
- utm_source=Facebook+Ads
- utm_source=FBPaid
- utm_source=FacebookAds
- utm_source=IGads
- utm_source=facebook-ad
- utm_source=Facebook_Right_Column
- utm_source=facebook+ads
可识别的AD ID参数和值
- ot_ad={{ad.id}}
- ad_id={{ad.id}}
2.Google:
可识别的utm_source:
- utm_source=google
- utm_source=googleads
- utm_source=Google
- utm_source=GoogleAds
- utm_source=google-ads
- utm_source=adwords
可识别的AD ID参数和值:
- ot_ad={creative}
- ad_id={creative}
3.TikTok:
可识别的utm_source:
- utm_source=ttads
- utm_source=Tiktok
- utm_source=tiktok
- utm_source=TiktokAds
可识别的AD ID参数和值:
- ot_ad=CID
- ad_id=CID
4.Snapchat:
可识别的utm_source:
- utm_source=snapchat
- utm_source=Snapchat
- utm_source=SnapchatAds
可识别的AD ID参数和值:
- ot_ad={{ad.id}}
- ad_id={{ad.id}}
5.Pinterest:
可识别的utm_source:
- utm_source=pinterest
- utm_source=Pinterest
- utm_source=PinterestAds
可识别的AD ID参数和值:
- ot_ad={adid}
- ad_id={adid}
6.Bing:
可识别的utm_source:
- utm_source=bing
- utm_source=Bing
- utm_source=BingAds
可识别的AD ID参数和值:
- ot_ad={adid}
- ad_id={adid}
7.Klaviyo:
可识别的utm_source:utm_source=klaviyo
8.Omnisend:
可识别的utm_spurce:utm_source=omnisend
9.Privy
可识别的utm_source:utm_source=privy
这些UTM来源和广告ID的值用于跟踪各自平台上营销活动的转化效果。当您在设置用于跟踪的广告链接时,请确保使用正确的参数和值,以便Convbox Analytics可以进行准确的跟踪和分析。
更新于: 07/03/2025
谢谢!