文章分类: Convbox Analytics
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可识别的utm_source 和AD ID

以下提供了我们目前对于各广告/营销平台可识别的UTM来源(UTM source)和广告ID(Ad ID)值(例如Facebook、Google、TikTok、Snapchat、Pinterest等广告平以及Privy、Klaviyo等营销工具)。当您在这些平台设置UTM参数来跟踪对应营销活动时,可以使用对应的值,以便Convbox Analytics准确识别并归因到对应的渠道。


以下是每个平台的可识别的utm_source和ad_id值:


1.Facebook(Meta):

可识别的utm_source:
  • utm_source=fb
  • utm_source=fbig
  • utm_source=facebook
  • utm_source=ig
  • utm_source=FB
  • utm_source=facebook_ad
  • utm_source=Facebook_ad
  • utm_source=facebook_ads
  • utm_source=facebook-ads
  • utm_source=Facebook
  • utm_source=facebook.com
  • utm_source=Facebook_Mobile_Feed
  • utm_source=Instagram_Feed
  • utm_source=Instagram_Explore
  • utm_source=Facebook_Ads
  • utm_source=Facebook_Desktop_Feed
  • utm_source=Instagram_Stories
  • utm_source=FBIG
  • utm_source=FB_Ads
  • utm_source=FBIG_AB
  • utm_source=fb_ig
  • utm_source=instagram
  • utm_source=AD+FB+fb
  • utm_source=facebook+instagram
  • utm_source=Facebook Ads
  • utm_source=FB-Paid
  • utm_source=Facebook+Ads
  • utm_source=FBPaid
  • utm_source=FacebookAds
  • utm_source=IGads
  • utm_source=facebook-ad
  • utm_source=Facebook_Right_Column
  • utm_source=facebook+ads


可识别的AD ID参数和值
  • ot_ad={{ad.id}}
  • ad_id={{ad.id}}


2.Google:

可识别的utm_source:
  • utm_source=google
  • utm_source=googleads
  • utm_source=Google
  • utm_source=GoogleAds
  • utm_source=google-ads
  • utm_source=adwords


可识别的AD ID参数和值:
  • ot_ad={creative}
  • ad_id={creative}


3.TikTok:

可识别的utm_source:
  • utm_source=ttads
  • utm_source=Tiktok
  • utm_source=tiktok
  • utm_source=TiktokAds


可识别的AD ID参数和值:
  • ot_ad=CID
  • ad_id=CID


4.Snapchat:

可识别的utm_source:
  • utm_source=snapchat
  • utm_source=Snapchat
  • utm_source=SnapchatAds


可识别的AD ID参数和值:
  • ot_ad={{ad.id}}
  • ad_id={{ad.id}}


5.Pinterest:

可识别的utm_source:
  • utm_source=pinterest
  • utm_source=Pinterest
  • utm_source=PinterestAds


可识别的AD ID参数和值:
  • ot_ad={adid}
  • ad_id={adid}


6.Bing:

可识别的utm_source:
  • utm_source=bing
  • utm_source=Bing
  • utm_source=BingAds


可识别的AD ID参数和值:
  • ot_ad={adid}
  • ad_id={adid}


7.Klaviyo:

可识别的utm_source:utm_source=klaviyo


8.Omnisend:

可识别的utm_spurce:utm_source=omnisend


9.Privy

可识别的utm_source:utm_source=privy


这些UTM来源和广告ID的值用于跟踪各自平台上营销活动的转化效果。当您在设置用于跟踪的广告链接时,请确保使用正确的参数和值,以便Convbox Analytics可以进行准确的跟踪和分析。

更新于: 07/03/2025

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