文章分类: OmniTrack
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可识别的utm_source 和AD ID

以下提供了我们目前对于各广告/营销平台可识别的UTM来源(UTM source)和广告ID(Ad ID)值(例如Facebook、Google、TikTok、Snapchat、Pinterest等广告平以及Privy、Klaviyo等营销工具)。当您在这些平台设置UTM参数来跟踪对应营销活动时,可以使用对应的值,以便Omnitrack/Convbox可以准确识别并归因到对应的渠道。

以下是每个平台的可识别的utm_source和ad_id值:

1.Facebook(Meta):


可识别的utm_source:

utm_source=fb
utm_source=fbig
utm_source=facebook
utm_source=ig
utm_source=FB
utm_source=facebook_ad
utm_source=Facebook_ad
utm_source=facebook_ads
utm_source=facebook-ads
utm_source=Facebook
utm_source=facebook.com
utm_source=Facebook_Mobile_Feed
utm_source=Instagram_Feed
utm_source=Instagram_Explore
utm_source=Facebook_Ads
utm_source=Facebook_Desktop_Feed
utm_source=Instagram_Stories
utm_source=FBIG
utm_source=FB_Ads
utm_source=FBIG_AB
utm_source=fb_ig
utm_source=instagram
utm_source=AD+FB+fb
utm_source=facebook+instagram
utm_source=Facebook Ads
utm_source=FB-Paid
utm_source=Facebook+Ads
utm_source=FBPaid
utm_source=FacebookAds
utm_source=IGads
utm_source=facebook-ad
utm_source=Facebook_Right_Column
utm_source=facebook+ads

可识别的AD ID参数和值

ot_ad={{ad.id}}
ad_id={{ad.id}}


2.Google:


可识别的utm_source:

utm_source=google
utm_source=googleads
utm_source=Google
utm_source=GoogleAds
utm_source=google-ads
utm_source=adwords

可识别的AD ID参数和值:

ot_ad={creative}
ad_id={creative}

3.TikTok:


可识别的utm_source:

utm_source=ttads
utm_source=Tiktok
utm_source=tiktok
utm_source=TiktokAds

可识别的AD ID参数和值:

ot_ad=__CID__
ad_id=__CID__

4.Snapchat:


可识别的utm_source:

utm_source=snapchat
utm_source=Snapchat
utm_source=SnapchatAds

可识别的AD ID参数和值:

ot_ad={{ad.id}}
ad_id={{ad.id}}

5.Pinterest:


可识别的utm_source:

utm_source=pinterest
utm_source=Pinterest
utm_source=PinterestAds

可识别的AD ID参数和值:

ot_ad={adid}
ad_id={adid}

6.Bing:


可识别的utm_source:

utm_source=bing
utm_source=Bing
utm_source=BingAds

可识别的AD ID参数和值:

ot_ad={adid}
ad_id={adid}

7.Klaviyo:


可识别的utm_source:utm_source=klaviyo

8.Omnisend:


可识别的utm_spurce:utm_source=omnisend

9.Privy


可识别的utm_source:utm_source=privy


这些UTM来源和广告ID的值用于跟踪各自平台上营销活动的转化效果。当您在设置用于跟踪的广告链接时,请确保使用正确的参数和值,以便OmniTrack/Convbox可以进行准确的跟踪和分析。

更新于: 25/09/2023

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