Convbox Tracking Settings
How to enable Convbox Trcking App Extension?
Why should we enable the Convbox Tracking App extension？ This action will help our app work better with your Shopify by integrating deeply with your Shopify theme. Then, your tracking data will be more accurate! How to enable Convbox Tracking App Extension in your Shopify them？ Step 1：Go to your Shopify theme editor， and click the "Customize" button Step 2：Click "APP embeds", then active our app exFeaturedHow to to change the overall Purchase Value reporting with Convbox Tracking?
Convbox Tracking offers an advanced option that you can use to modify the Purchase value that is sent with all Purchase events. The standard value reporting sends the full amount that the customer paid with each Purchase event. So that includes the price for the products, taxes, shipping, and takes into consideration any coupon discounts that were applied. It's very simple: The Purchase value shows what the customer paid at checkout. If you wish, you can enter a percentage value in the advancFeatured
Facebook Pixel
How can I check whether my pixel working correctly or not?
There are three methods to check if pixel events are triggering correctly on your store: Use the Event Monitor feature in the app to check if server events are triggering correctly. Install the Facebook Pixel Helper Google Chrome extension to test browser events. Use Facebook's "Test Events" to test server events. Here's a detailed instruction of these three methods: Method 1: Use the Event Monitor feature in the app to check if server events are triggering correctly Enter the CFeaturedHow to get the Facebook test event code?
After you set up server events using the Conversions API, you can use test event code to test events sent from your server through the Conversions API. Here's how you can find the test event code. Step 1 :Go to Facebook Events Manager, make sure you have logged in and chose your business account. Step 2 : Select the pixel ID you want to test event and choose Test Events. (https://storage.crisp.chat/users/helpdesk/website/bf925fddbcd2e800/image1mPopularHow to disable or remove a pixel from your Shopify store
When you set up your Facebook account in Facebook channel on Shopify, a Facebook pixel can be added, then you need to remove this pixel code on Shopify if you have added the same pixel ID in Convbox Tracking app. If you don't remove the pixel code, then your store will have more than one pixel on it, which can result in duplicate or incorrect data in your reports. There are 3 possibilities you added the pixel ID on Shopify, please check your case and remove it: Scenario 1: You have added tPopularHow to find the Facebook Access Token?
Step 1. Assign the dataset to the Conversions API system user Go to make sure you log in and choose your business account. In Business Manager, go to the Users section and select the System User tab. Click on the specific system user you are using for the Conversions API. Go to the Assign Asset dialog and choose Datsets. Then, select the pPopularHow to Set Custom Events as Optimization Goal for Facebook Ads？
Step1. Before setting a custom event, make sure there is already a custom event. If you use Convbox Tracking to set custom events, you can enable Purchase event customization in Event Settings and name the custom events. For example, we named the purchase custom event purchase-1234 (the name is just an example, and the name can be based on your actual needs), as shown in the figure below. StSome readersHow to get Pixel ID - How to create new Pixel ID
When you have connected Facebook, the pixels connected to your Facebook Ad Account will be shown in the 'Pixel ID' selection drop-down menu. If you cannot find it, either you need to connect Facebook to Convbox Tracking, or you need to connect your Pixel to your Facebook Ad Account (in Meta Business Settings Data Sources Pixels). Otherwise, you have to add the Pixel ID manually. If you would like to create a new pixel, please take the below steps and then proceed with the connection or manuSome readersHow to set not to send Purchase Event in Convbox Tracking
First, make sure you have Convbox Tracking's Shopify app installed. How to install Convbox Tracking? Go to the Shopify APP Store to search for Convbox Tracking, then follow the system prompts to install the app and choose one plan. If you need to use this feature, please subscribe to the plus plan first, the Standard plan does not support this feature. Step 1. Go to the Event Settings page. Step 2Few readersReview Event Tracking
1. Feature Overview Convbox integrates with various popular review tools to enable review event tracking. This feature helps you comprehensively record customer review behaviors and send this data back to media platforms for more accurate customer behavior analysis, optimized ad strategies, and improved remarketing performance. Currently Supported Review Events: ViewComment: When customers view product reviews on your store, this event is automatically triggered and sent to the FacebookFew readersWhat is Meta EMQ and How Does It Benefit My Ads?
What is EMQ? EMQ (Event Match Quality) is a metric used by the Meta platform to measure the quality of conversion event data sent from your website or app to Meta Pixel. It assesses the accuracy, completeness, and consistency of the data. The score ranges from 0 to 10. A higher score indicates better data quality, allowing Meta's ad system to more accurately understand and optimize your ad delivery. You could also learn more from the Meta official introduction (facebook.com/business/help/Few readersWhy Is Event Delivery Completeness is Important for Your Ads?
Accurate conversion signal is the foundation of effective ad optimization. If ad platforms like Meta ad system continuously learns by analyzing the user behavior data you send back: it identifies what types of people are interested in your products and who ultimately makes a purchase. This learning directly determines how the system finds more potential customers for you. If the data is incomplete, the system's learning becomes skewed—like trying to complete a puzzle with missing pieces—whichFew readers
TikTok Pixel
How to get the TikTok test event code?
After you set up server events using the Conversions API, you can use test event code to test events sent from your server through the Conversions API. Here's how you can find the test event code. Step 1: Go to your TikTok ads Manager>Assets>Events>Web events Step 2: Select the pixel ID you want to test event and choose Test Events tab,copy the test event code and paste into the Omnitrack appPopularHow to find the TikTok Access Token?
Step 1: Go to your TikTok ads Manager>Assets>Events>Web events Step 2: Choose the Pixel ID you want to set up conversion API Step 3: Go to Settings tab of the Pixel, scroll down and click Generate access token under Events API (https://storage.crisp.chat/users/helpdesk/website/bf925fddbcd2e800/imagenSome readersHow to check your TikTok Pixel events the right way?
Please check the guide in the video below:Few readers
Google Ads Conversion
How to configure Google Ads Conversion Tracking？
If you are using Google Ads to advertise your Shopify store, then you will usually need to set the corresponding conversion label to enhance your advertising effect. By setting conversion label on your online store, conversion events can be tracked and sent back to Google Ads to help optimize its matching and learning. Convbox Tracking has fully integrated Google Ads eCommerce conversion event tracking and reporting. After installing Convbox Tracking app, you can track the following standard evFew readersHow to enable enhanced conversion in Google Ads backend
If you need to obtain more information from server-side orders through enhanced conversions, you need to enable the configuration of enhanced conversions in Google Ads backend to receive the corresponding data. The specific operation steps are as follows: Step 1. Go to your Google Ads account, select the menu "Tools and Settings" "Measurement" "Conversions", in the "Conversion" menu, select the Conversion Action that you need to enable the enhanced conversion. The following figure iFew readers
Omnisend Integration
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Klaviyo
Set up comparison segments in Klaviyo to evaluate the effectiveness of Convbox Tracking API events
Create two segments in Klaviyo to compare the collected user counts and evaluate the differences in effectiveness between the two. Here are detailed setup steps: Step 1. Use Klaviyo's native add-to-cart event to create a segment named "Add to Cart - Legacy Event" and configure the rules as shown in the image below. Step 2. Use the add-to-cart event sent through Convbox Tracking to create a segment named "Few readersHow to set up Klaviyo event tracking
Learn How to Complement Klaviyo Events (Add to Cart, Initiate Checkout, and Purchase) with Convbox Tracking Server-Side to Enhance Coverage for Abandoned Cart and Other Automated Flows. Step 1: Choose Klaviyo as a Destination Navigate to the Pixel menu, select "Klaviyo" from the Destination options, and proceed to the setup by clicking the "Start" button. (https://storage.crisp.chat/users/helpdesFew readersBoost EDM Revenue by Triggering Klaviyo Cart Abandonment Emails via Convbox Tracking API Events
Main Objective: By clone a new abandoned cart Flow (running in parallel with your existing flow and only targeting missed abandoned cart users), you can recover users that were not captured by the original flow and increase EDM revenue. Summary of Steps: Clone the existing cart abandonment flow. Use Convbox API events as triggers in the new flow. Add a flowFew readersHow to Add Convbox as your Klaviyo Partner？
Add Convbox as a Partner to your Klaviyo account, so the Convbox team can access and understand your email performance and better track the impact of Flow enhancements. Step 1 In the bottom-left corner of the Klaviyo interface, click your account to open the Settings page. Then go to Account → Users. Step 2 Click “Add new user” and add support@rto.ai as an Admin inFew readers
Mailchimp Integration
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Snapchat
How to generate Snapchat Conversion API Token？
Step 1: Log in to your Snapchat Ads Manager and go to the Business Dashboard. Step 2: Click the Business Details menu and find the Conversion API Tokens item. Step 3: Click the Generate Token button to generate a new API Token. Just copy and paste it into our APP.Few readersHow to find Snapchat Pixel ID？
Step 1: Log in to your Snapchat Ads Manager and go to the Snapchat Events Manager Step 2: If you have created a Snapchat Pixel before, the Pixel ID will be displayed in the location shown below. Just copy and paste it into our app. If you haven't created a Snapchat PixelFew readers
How to find Pinterest Ad Account ID
Step 1: Go to your Pinterest Ads Manager&x20; Step 2: Click Viewing in the upper left corner of the page to obtain the Ad Account ID.Few readersHow to generate Pinterest Conversion Access Token？
Step 1: Go to your Pinterest Ads Manager and select Conversions in the top menu item Step 2: Click the Conversion access token menu under the API for Conversions column, and then click the Generate new token button. Step 3: The newly generated Token will be displayed in the pFew readersHow to find Pinterest Tag ID？
Step 1: Go to your Pinterest Ads Manager and select Conversions in the top menu item Step 2: Click the Tag Manager menu under the Pinterest Tag column, and click the Install the Pinterest tag button. The Pinterest Tag ID is displayed at the indicated position in the upper right corner of the page. Just copy it and paste it into our APP. (https://storage.crisp.chat/uFew readers
Smartpush
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UTM Tracking
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FAQ
Different analytics service is reporting different conversions results. Why?
The attribution method may be different. One platform may have a conversion window of 30 days while another one may have a conversion window of 90 days. Some platforms have last-click attribution while others use first-click. Another service reporting conversions may be combining organic and paid conversions. Your platform's dashboard will only show paid conversions. Ad blockers block almost every conversion tag from firing. A portion of your visitors are probably using ad blockers which canFeaturedWhy should we whitelist our Shopify store domain in the Traffic permissions of Facebook Events Manager?
Most Convbox Tracking users want Convbox Tracking to properly send pixel events to third parties (e.g., Facebook). But usually, there are other apps installed to run their own stores. Maybe these apps can also trigger pixel events, but they don't do a complete job, so they will affect the effectiveness of users' ads. So you will need to check Facebook Events Manager to see if the pixel code is installed on the correct website. If you find unfamiliar domain names, it is very likely that these domSome readersFacebook - Can I Use the Same Pixel on Multiple Stores?
The general convention about this question is to run each Shopify store on a separate pixel. But technically that's not necessary. You can run multiple stores on the same Facebook Pixel. However, you should be aware that Facebook reports give no indication as to WHERE a conversion happened. Even in the same store, sales could come from a different product than the one that is targeted with any specific ad. This is also true for different stores that use the same pixels. So you should keep thatFew readersHow does Convbox Tracking charge?
Convbox Tracking offers a 7-day trial, with a free 7-day trial to test before you actually subscribe. You will need to approve the charge before you start the trial, but there will be no charge if you stop using the app before the trial period (7 days) ends. In case you're having any issues with your payment procedure, please contact Shopify support team as soon as possible. Also, kindly notify us by our live chat or email. For upgrading and downgrading concern(s) during the billing period, plFew readersWhat is Convbox Tracking's auto-refill order?
After you installed OmniTrack and add one or multiple pixels, the app will automatically monitor and compare the number of Purchase events sent via OmniTrack to a third-party platform (e.g., Facebook) daily with your Shopify order volume that day. Suppose the number of Purchase events sent to the third party on a monitored day is lower than the Shopify store's Order volume. In that case, OmniTrack will correctly resend the missing Purchase event to the third-party platform using the Order ID. OFew readersWhat events does Convbox Tracking tracking?
Convbox Tracking tracking all the following events:Few readersWhat customer information will Convbox Tracking send to Facebook?
Convbox Tracking will upload all the information about the customers who visit your online store to Facebook as much as possible. As can be seen from the "Coverage" part in the example picture, OmniTrack uploads 12 customer information to Facebook. And in the "Recommendation" part on the right, Facebook recommends that you can upload 4 more items of customer information, including the "External ID". Convbox Tracking will pass on the "External ID" to Facebook, but only if your store has a loginFew readersIf the online store updates the theme, what settings do I need to reset the Convbox Tracking app?
After updating the store theme, you need to re-enable the Convbox Tracking app extension in the new theme. In addition, there is no need to make other settings in the Convbox Tracking app, and we will handle it automatically. It is recommended that you conduct an event trigger test after changing the theme of your store. If you have any questions, you can contact us in time through the chat window or email. For how to enable the APP extension, please check this article (https://rto.crisp.help/Few readersI have added the app, why I can't see any stats?
It usually takes several hours to display collected data, the actual time depends on the platform.Few readersPixel did not trigger on the checkout page. Is it normal?
Shopify template limit prevents you from modifying the Check-out page code, but it doesn't affect the count of order success.Few readersAll of my events are double counted, how do I fix it?
The events are double counted is because you added the same pixel ID in our app and in the Facebook sales channel Shopify app, please remove the pixel ID in one place.Few readers
Troubleshooting
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How Convbox Tracking works with a headless Shopify
Most user behavior tracking products available in the Shopify App Store are not compatible with headless setups. To address this, Convbox offers an out-of-the-box solution specifically headless eCommerce. It is a low code(almost no coding) approach. In several minutes, you can deploy a solution with best practices in user event tracking and marketing effectiveness analytics. ConvboxTracking(Omnitrack) servFew readersHow to Enable Enhanced Conversions For Leads in Google Ads Account
Step 1: Access Conversion Settings Log in to Google Ads → Click "Goals" → "Conversions" → "Settings" in left navigation panel Step 2: Activated Enhanced Conversions For Leads Under the "Enhanced conversioFew readers