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# 可识别的utm_source 和AD ID

以下提供了我们目前对于各广告/营销平台可识别的UTM来源（UTM source）和广告ID（Ad ID）值（例如Facebook、Google、TikTok、Snapchat、Pinterest等广告平以及Privy、Klaviyo等营销工具）。当您在这些平台设置UTM参数来跟踪对应营销活动时，可以使用对应的值，以便Convbox Analytics准确识别并归因到对应的渠道。

以下是每个平台的可识别的utm_source和ad_id值：

### 1.Facebook（Meta）:
###### 可识别的utm_source：
* utm_source=fb
* utm_source=fbig
* utm_source=facebook
* utm_source=ig
* utm_source=FB
* utm_source=facebook_ad
* utm_source=Facebook_ad
* utm_source=facebook_ads
* utm_source=facebook-ads
* utm_source=Facebook
* utm_source=facebook.com
* utm_source=Facebook_Mobile_Feed
* utm_source=Instagram_Feed
* utm_source=Instagram_Explore
* utm_source=Facebook_Ads
* utm_source=Facebook_Desktop_Feed
* utm_source=Instagram_Stories
* utm_source=FBIG
* utm_source=FB_Ads
* utm_source=FBIG_AB
* utm_source=fb_ig
* utm_source=instagram
* utm_source=AD+FB+fb
* utm_source=facebook+instagram
* utm_source=Facebook Ads
* utm_source=FB-Paid
* utm_source=Facebook+Ads
* utm_source=FBPaid
* utm_source=FacebookAds
* utm_source=IGads
* utm_source=facebook-ad
* utm_source=Facebook_Right_Column
* utm_source=facebook+ads

###### 可识别的AD ID参数和值
* ot_ad={{ad.id}}
* ad_id={{ad.id}}

### 2.Google:
###### 可识别的utm_source：
* utm_source=google
* utm_source=googleads
* utm_source=Google
* utm_source=GoogleAds
* utm_source=google-ads
* utm_source=adwords

###### 可识别的AD ID参数和值：
* ot_ad={creative}
* ad_id={creative}

### 3.TikTok:
###### 可识别的utm_source：
* utm_source=ttads
* utm_source=Tiktok
* utm_source=tiktok
* utm_source=TiktokAds

###### 可识别的AD ID参数和值：
* ot_ad=__CID__
* ad_id=__CID__

### 4.Snapchat:
###### 可识别的utm_source：
* utm_source=snapchat
* utm_source=Snapchat
* utm_source=SnapchatAds

###### 可识别的AD ID参数和值：
* ot_ad={{ad.id}}
* ad_id={{ad.id}}

### 5.Pinterest:
###### 可识别的utm_source：
* utm_source=pinterest
* utm_source=Pinterest
* utm_source=PinterestAds

###### 可识别的AD ID参数和值：
* ot_ad={adid}
* ad_id={adid}

### 6.Bing:
###### 可识别的utm_source：
* utm_source=bing
* utm_source=Bing
* utm_source=BingAds

###### 可识别的AD ID参数和值：
* ot_ad={adid}
* ad_id={adid}

### 7.Klaviyo:
可识别的utm_source：utm_source=klaviyo

### 8.Omnisend:
可识别的utm_spurce：utm_source=omnisend

### 9.Privy
可识别的utm_source：utm_source=privy

这些UTM来源和广告ID的值用于跟踪各自平台上营销活动的转化效果。当您在设置用于跟踪的广告链接时，请确保使用正确的参数和值，以便Convbox Analytics可以进行准确的跟踪和分析。