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What Attribution Window Does Creative Compass Use?


Creative Compass currently uses the attribution window set when you create a Facebook ad set. For example, if you select the standard attribution window, 7-day click, or 1-day view when setting up your ad, the conversion data displayed in Creative Compass will include conversions within 7 days of a click or 1 day of an impression.


Upcoming Attribution Enhancements


We’re planning to enable you to: Choose between Facebook’s native attribution windows and Convbox attribution models



Stay tuned for this feature update!



Note: The current attribution setup aligns with your Facebook ad configurations to ensure data consistency. Reach out to our team if you need specific attribution adjustments.


Updated on: 04/07/2025

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