What Attribution Window Does Creative Compass Use?

Creative Compass currently uses the attribution window set when you create a Facebook ad set. For example, if you select the standard attribution window, 7-day click, or 1-day view when setting up your ad, the conversion data displayed in Creative Compass will include conversions within 7 days of a click or 1 day of an impression.

Upcoming Attribution Enhancements

We’re planning to enable you to: Choose between Facebook’s native attribution windows and Convbox attribution models

Stay tuned for this feature update!

Note: The current attribution setup aligns with your Facebook ad configurations to ensure data consistency. Reach out to our team if you need specific attribution adjustments.

Updated on: 07/07/2025