How to Enable Enhanced Conversions For Leads in Google Ads Account
If you have enabled server-side conversion tracking, you MUST also activate "Enhanced Conversions for Leads" in Google Ads settings. Here are the specific steps to activate it:
Step 1: Access Conversion Settings
- Log in to Google Ads → Click "Goals" → "Conversions" → "Settings" in left navigation panel
Step 2: Activated Enhanced Conversions For Leads
Under the "Enhanced conversions for leads" section:
- Check "Turn on enhanced conversions for leads”;
- Select the "Google Tag" option;
- Click "Save."
Step 3: Accept Customer Data Terms (Required)
- Navigate to: "Goals" → "Conversions" → "Customer data terms"
- Review and accept "Customer Data Terms."
Updated on: 11/06/2025
Thank you!