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# How to track traffic and conversions from Influencer sources by using URL Builder?

You can now track the traffic and transactions of Influencer & Affiliate & PR/Blogs by using UTM Builder.

The following is an example of Influencer's utm tracking:

Essentially, a UTM generated using the UTM Builder tool should contain the following four parts:

1. Destination URL: the address of the store you want to promote, or the address of a specific page;

2. Influencer Name: the name of the Influencer;

3. Source: Where to promote, such as YouTube

4. Campaign Name: the name of the promoted campaign

![](https://storage.crisp.chat/users/helpdesk/website/bf925fddbcd2e800/image_514y7i.png)

After filling in the above information, click the Generate button, and you will get a tracking URL that looks like this:

`https://yourshopifystore.myshopify.com?utm_source=facebook&utm_campaign=campaigntest&utm_medium=influencer&utm_term=infulencername&ot_source=facebook&ot_cam=campaigntest&ot_medium=influencer&ot_term=infulencername`

Once the link is generated, simply send the full tracking URL to Influencer and Convbox Analytics will track and count it!