How to Extract Tags from Messy Ad Naming?

If your ad naming lacks consistency in capitalization—for example, the same word appears in different cases like "Inhouse", "inhouse", and "INHOUSE"—you only need to create one tag with the rule "Ad Name contains Inhouse". Tag rules are case-insensitive, so they will capture all variations.

When multiple terms convey the same meaning—such as "inhouse" and "internal" both referring to "creatives from the company's in-house team"—you must use multiple rules in the tag. Here’s how:

1. Click Edit on the tag.
2. Click Add at the bottom to include an Or rule: "Ad Name contains Internal".

Updated on: 04/07/2025