How to Enable Enhanced Conversions For Leads in Google Ads Account
If you have enabled server-side conversion tracking, you MUST also activate "Enhanced Conversions for Leads" in Google Ads settings. Here are the specific steps to activate it:
Log in to Google Ads → Click "Goals" → "Conversions" → "Settings" in left navigation panel
Under the "Enhanced conversions for leads" section:
Check "Turn on enhanced conversions for leads”;
Select the "Google Tag" option;
Click "Save."
Navigate to: "Goals" → "Conversions" → "Customer data terms"
Review and accept "Customer Data Terms."
Step 1: Access Conversion Settings
Log in to Google Ads → Click "Goals" → "Conversions" → "Settings" in left navigation panel
Step 2: Activated Enhanced Conversions For Leads
Under the "Enhanced conversions for leads" section:
Check "Turn on enhanced conversions for leads”;
Select the "Google Tag" option;
Click "Save."
Step 3: Accept Customer Data Terms (Required)
Navigate to: "Goals" → "Conversions" → "Customer data terms"
Review and accept "Customer Data Terms."
Updated on: 11/06/2025
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