> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.rto.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
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# How to Enable Enhanced Conversions For Leads in Google Ads Account

|| If you have enabled server-side conversion tracking, you MUST also activate "Enhanced Conversions for Leads" in Google Ads settings. Here are the specific steps to activate it:

#### Step 1: Access Conversion Settings
1. Log in to Google Ads → Click "Goals" → "Conversions" → "Settings" in left navigation panel

![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/image_1rrznmg.png)

#### Step 2: Activated Enhanced Conversions For Leads
Under the "Enhanced conversions for leads" section:
1. Check "Turn on enhanced conversions for leads”;
2. Select the "Google Tag" option;
3. Click "Save."


![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/image_j9xhjp.png)
#### Step 3: Accept Customer Data Terms (Required)

1. Navigate to: "Goals" → "Conversions" → "Customer data terms"

2. Review and accept "Customer Data Terms."

![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/image_115z799.png)