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How to Enable Enhanced Conversions For Leads in Google Ads Account

If you have enabled server-side conversion tracking, you MUST also activate "Enhanced Conversions for Leads" in Google Ads settings. Here are the specific steps to activate it:


Step 1: Access Conversion Settings

  1. Log in to Google Ads → Click "Goals" → "Conversions" → "Settings" in left navigation panel



Step 2: Activated Enhanced Conversions For Leads

Under the "Enhanced conversions for leads" section:

  1. Check "Turn on enhanced conversions for leads”;
  2. Select the "Google Tag" option;
  3. Click "Save."



Step 3: Accept Customer Data Terms (Required)


  1. Navigate to: "Goals" → "Conversions" → "Customer data terms"


  1. Review and accept "Customer Data Terms."


Updated on: 11/06/2025

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