Different analytics service is reporting different conversions results. Why?
The attribution method may be different. One platform may have a conversion window of 30 days while another one may have a conversion window of 90 days.
Some platforms have last-click attribution while others use first-click.
Another service reporting conversions may be combining organic and paid conversions. Your platform's dashboard will only show paid conversions.
Ad blockers block almost every conversion tag from firing. A portion of your visitors are probably using ad blockers which can skew the conversion count.
Some platforms have last-click attribution while others use first-click.
Another service reporting conversions may be combining organic and paid conversions. Your platform's dashboard will only show paid conversions.
Ad blockers block almost every conversion tag from firing. A portion of your visitors are probably using ad blockers which can skew the conversion count.
Updated on: 19/10/2023
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