> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.rto.ai/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Creative Compass User Guide Creative Compass is a creative analysis tool consisting of three modules: Dashboard, Scoreboard, and Trends. ## I. Dashboard ### 1.1 Use Cases The Dashboard module helps analyze creative data based on your own strategic logic. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/1280x1280png1wgk0kv_1fpzmll.png =5000x2136) Here are typical scenarios: * Compare ROAS performance among in-house creative materials, external KOL content, and user-generated content. * Analyze the impact of subtitles on video viewing effects and quantify the proportion of influence. * Evaluate conversion rates across different scenarios (e.g., unboxing videos, living room demos, bedroom demos). * Study how light vs. dark color schemes affect final ROAS. * Identify top-performing creator accounts by conversion rate and ROAS. **Action Logic**: Tag materials/ads (e.g., Inhouse, KOL, UGC, With Subtitles) to enable multi-dimensional comparisons. ### 1.2 Functionality #### Step 1: Tagging **1）Extract Tags from Names** If creative file names / ad names already include source/style labels (e.g., "image_16x9_iphone14_pink_Inhouse"), create tag rules: Suppose you have ads like "image_16x9_iphone14_pink_UGC", "image_16x9_iphone14_white_UGC", "image_16x9_iphone14_white_Unboxing". To compare UGC and Unboxing ad data, tag ads by "Ad Name contains UGC" "Ad Name contains Unboxing" To create a tag, click **Compare by** as shown in the interface. A side panel will appear where you can directly enter "Inhouse" and select **"Ad Name contains Inhouse"** to complete the tag creation. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/outputm7lxab_8qmouy.png =5000x1365) ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/20250704-1133292x1b0fsbb_cb6n4m.png =5000x2675) **2）Manual Tagging** For untagged names, go to the creative list in the Scoreboard module, click "Tagging" to add labels manually. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/11j5ons6_6prqk2.png =5000x2565) FAQ： [How to Extract Tags from Messy Ad Naming?](https://help.rto.ai/en/article/how-to-extract-tags-from-messy-ad-naming-17co7qg/) [Can Tags Be Created in Batches?](https://help.rto.ai/en/article/can-tags-be-created-in-batches-12his4a/) [Can I Copy Tags Across Multiple Sites?](https://help.rto.ai/en/article/can-i-copy-tags-across-multiple-sites-1cmti80/) [What Attribution Window Does Creative Compass Use?](https://help.rto.ai/en/article/what-attribution-window-does-creative-compass-use-1yg3rk3/) [What Currency Unit Does Creative Compass Use?](https://help.rto.ai/en/article/what-currency-unit-does-creative-compass-use-1fgobu8/) #### Step 2: Data Analysis **1）Bar Chart Comparison** After selecting tags, view overall data comparisons within a specified timeframe. The system provides benchmark values for metrics like CTR and ROAS based on your Facebook channel's store average. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/49707975-f86e-4e62-8edb-a6622a_105ycmd.png =5000x2640) **2）Trend Graph Analysis** Track performance trends over time for each tag, using store average metrics as reference to assess creative performance changes. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/d1e2fcc7-04e8-411f-ac0b-77b573_15xnlg3.png =5000x2136) ## II. Scoreboard ### 2.1 Use Cases ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/2w48itm_1ivmkt2.png =5000x2540) The Scoreboard module pinpoints individual creative performance, suitable for: * Sorting creatives by performance to quickly locate specific formats (e.g., 16:9 videos) for team review. * Tagging high-performing creatives with unique features for designers to reference in future creations. * Identifying low-performing, high-spend creatives to pause and optimize budgets. * Discovering long-lasting top performers to summarize characteristics for iterative improvements. * Drilling down into top-performing tags from Dashboard analysis to view granular creative data. ### 2.2 Functionality **1）Multi-Dimensional Filtering** Support filtering by creative types (e.g., Single Image, Carousel), formats, tags, and metrics (e.g., exclude creatives with Spent < $100). ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/fdc0c08d-c804-4cc4-8d02-666d25_1futaae.png =800x1335) **2）Quadrant Analysis** The quadrant chart supports data visualization based on CTR * Spend and ROAS * Spend. The following diagram shows an example of ROAS * Spend performance. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/20250704-1157522xcpoyq7_bu6s2s.png =5000x2206) * Top-left: High ROAS, low spend → Scale up. * Top-right: High ROAS, high spend → Core Performers. * Bottom-left: Low ROAS, low spend → Optimize or monitor. * Bottom-right: Low ROAS, high spend → Pause immediately. At the bottom is the detailed creative list, where you can sort by different metrics in ascending or descending order according to your needs. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/20250704-1153542xhr6llo_32hht7.png =5000x1634) FAQ： [Why Can't I Find Some Creatives in Scoreboard?](https://help.rto.ai/en/article/why-cant-i-find-some-assets-in-creative-insights-1qf905b/) [Will the Same Creative Appear Multiple Times After Copying Ads?](https://help.rto.ai/en/article/will-the-same-creative-appear-multiple-times-after-copying-ads-pgxl6f/) ## III. Trends ### 3.1 Use Cases The Trends module monitors creative performance trends to identify decay (e.g., weekly decline >20%). Take proactive actions: update cover images, expand audience targeting, enable dynamic creative optimization, etc. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/8600c8c0-68f4-4255-82a6-09cdf0_1kj76fo.png =5000x2066) ### 3.2 Functionality **1）Trend Comparison Chart** ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/2a81d85d-95d6-4306-a29f-ae3aeb_zh1co7.png =5000x1417) Compare trends across multiple creatives and metrics (e.g., Spent, CPM, ROAS). The top-right filter supports narrowing by creative type, tags, or metrics. ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/10652728-3a95-4df7-8c8e-fa8e1b_nvt5lu.png) **2）Weekly Metric Comparison** ![](https://storage.crisp.chat/users/helpdesk/website/-/b/f/9/2/bf925fddbcd2e800/664fa4a7-07ba-4e15-9f5d-7b631c_1wi7akl.png =5000x921) The bottom table displays weekly changes for up to 5 metrics (e.g., ROAS, Sales, CPM), visualizing performance fluctuations. For further assistance or custom settings, contact our support team.